Things we're thinking about this week:
Not the article I was expecting (not clickbait either), and really enjoyed it anyway. I've always thought that outwardly telling people what to do was a little silly (if they want to do something either they will do it or they will find a way to do it). The key to standing out is to be different, and we have to look at every single detail.
The right medium. Visual only? Auditory only? Some things work in one format but not the other. Multimedia was all the rage but that seems to have died down. It's time people really sat down to figure out what to do (same goes for social media platforms, and that should be really simple to figure out yet many still haven't).