Ways To Grow Your Brand

Just some ways you can make more money:

Keep Doing The Same Thing

  • Hustle and persist

  • Hope something good happens

Try Something Different

  • Lower/raise your price

  • Tell a different story

  • Improve the product

  • Improve customer support

  • Sell a new product

  • Branch out to new segments

  • Sell to a new audience

  • Create more value

  • Try new methods of delivery

"How do we get in touch?"

There's a difference between being sales-y and building a relationship.

Being sales-y is blasting people with your email address, your LinkedIn profile, your newsletter campaigns, and pushing your services over and over again. And it's pointless. If people want to get in touch, they will find a way to get in touch.

Building a relationship, however, is entirely different. Helping connect people, sharing information (because you think they might find something interesting) or just catching up (but not selling) is useful. The chance that they remember you is higher (although a casual connect every now and then doesn't hurt).

There's a difference between being top of mind because you're annoying and being top of mind because you're useful.

If somebody wants to find you, they will find you.

(If they ask 'how do we get in touch?' - give them your contact, shut up and let them do the talking.)

Don't Wait Until It's Too Late

If you're trying marketing because you're expecting a miracle, you're going to have a bad time.

Marketing isn't a magic bullet that is going to save your company from bankruptcy. It might, but more likely, you're just going to be burning through your money more quickly.

Marketing starts with a strategy - you need to know what you're doing. 

Thinking about purely marketing tactics are short term, and are unlikely to make a lasting positive effect on your company.

With potentially terrible economic times coming ahead, many businesses are going to close (and many already have). However, there is hope, and marketing can help (just don't wait until it's too late).

While customers are looking to tighten their purse strings, it's more important than ever to give them a reason why you're still worth paying for (and reducing your prices is not necessarily a good idea).

You can use marketing to your advantage and push on, or make no changes and expect things to improve (but how realistic is that?).

You Have A Marketing Problem

Marketing isn't about throwing up ads or creating new logos - if you think it is, you don't know what marketing is.

If you don’t see the value of marketing, or only looking at getting a direct ROI on your marketing investment - you have a marketing problem (because you don’t know what marketing is).

Marketing is not easy. It's figuring out what your story is and how to tell it to the people that matter, in a way that resonates.

Marketing is about telling a consistent story that connects with your audience. You do this, not just with advertising, but with every single touchpoint that you have with your customer. The way you answer emails and the way you describe your product on the back of the box or on a website is all marketing.

Marketing is knowing how to serve the people you care about, helping them satisfy their needs. There is no room for deception or exaggeration.

Marketing is everything the product and the company touches.

Marketing is about making things better by making better things.

A Space Where Magic Happens

The best way to be in the right place, at the right time, where all the magic happens, is to be the person who organised the meeting.

Things don't 'just happen' - someone has to get the right people together. While everyone is waiting to be invited to a magical gathering of creative minds, it's easier to do the work and organise it yourself.

So we're doing just that.

Introducing CreativeCreativeCreative - an intentionally creative environment for Hong Kong people to bond, be inspired and act.

Fiercely Protecting Your Audience's Time

Events are challenging to run - there are a lot of moving parts, and unexpected things to manage all the time. One thing that is often overlooked is the audience's time.

It's a big deal that your audience decides to show up to your event. They did so because you promised the delivery of something (maybe you brought on a great speaker, chose a great topic or provided value or opportunity that the community craves). In doing so, they decided to give up their time (and also their attention).

Nobody has unlimited time, and how people choose to use their time is a difficult task in itself (whether it is choosing to watch another episode on Netflix, read another book or even take night courses). When people decide to go to your event, they're also choosing not to do something else. It's therefore essential that you use this time with intention.

Far too often events (especially in Hong Kong) are just a person (or a panel) speaking for 40-60 minutes with no clear structure, topic or direction. Speakers ramble on, and while some parts are interesting, most of the talk is off-topic and irrelevant.

For the audience, it's wasted time. Even if the event is free, the time wasted might not have been worth it.

This is why when we work on events, we spend the most time thinking about the audience and how valuable their time is. A shorter event that is carefully thought out is better than a sprawling event that has no true purpose.

Don't take people's attention and time for granted. It's a valuable resource, and they won't be returning (or talking positively about you) if you disrespect it.