Weekly Updates

Things we’re thinking about this week:

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It’s that time of year again - time for reflection.

While most people are thinking about Christmas (and why wouldn’t they), many will also be reflecting on what they accomplished in 2018 - new business? New challenges? Ever-changing hurdles? And most importantly, how all this will change the approach in 2019.

2018 went by in a flash. We did things we never thought we would do, and we put important things to the side to pursue other goals. Whether it was chasing new clients, new leads or personal development - the battle was always the same and it was never easy.

2019 brings along with it a new set of challenges.

  • The digital landscape is going to change in 2019. The consumption behaviours are going to move even more towards mobile (and with that new iPad Pro making such a significant jump, I believe that it’s going to finally dramatically shift people even further away from desktops).

  • Data is going to play a smaller role as the world branches out and finds it’s own niches. While data is still important, the ‘global truths’ and industry standards are going to become less and less relevant as brands are going to be forced to take a hard look at what REALLY matters to their audience.

  • Hiring is going to be more and more difficult as the desirable workforce begins to realise that they’re actually in demand. Security is one thing, but the hustle is what’s going to make the real superstars stand out. A bear market might just give it the nudge that it needs.

2019 will be interesting. A lot of things that people have been calling for will finally happen (at least I believe so).

Weekly Updates

Things we’re thinking about this week:

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Some things matter more than other things - it could be priorities it could be integrity. The idea that everything matters is a little crazy. There’s no way that all the focus and attention could be directed into everything.

How can a company care about the community, the experience, the growth and making money? You can’t possibly do it all at the same time and it’s silly to think that you can. You can concentrate on one or two things, and beyond that, it’s just nice to have.

Trying to do too much, is as we all know, a fool’s game. Ultimately you end up doing nothing and pleasing nobody. It doesn’t mean that you don’t care about the other things, it means that you know what direction you want to go and that you have a plan on how you’re going to get there.

Things (done well) take time, and there’s nothing wrong with that. Thinking that you’ll change the world all in one swoop is idiotic. It’s like trying to take the stairs more than two at at time. Maybe you can? Probably can do it once or twice, but probably a bad idea.

Weekly Updates

Things we’re thinking about this week:

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Only doing things for ourselves.

What if we only created things for ourselves? Not for a client, not for any money, not even with a long-term goal in mind? What if we just concentrated on doing things that interested us?

It doesn’t have to be everything, but having one or two things that you ONLY do for yourself has a lot of benefits. There are no deadlines, no requirements, it just needs to make you happy. You’re not confined by the cost of creating something, or aiming to please anybody but yourself. More likely than not, what you create is going to mean more than anything else you create.

Perhaps this is what it feels like to be a true artist.

We all have to satisfy somebody - probably because the client has money and you have bills to pay. But the end result might not be something you’re proud to put your name beside - not because you didn’t put in your best effort, but because of all the compromises that had to be made along the way. (EVERYTHING needs to have the logo on it??)

Maybe just one or two things allows you to continue growing as a creative. Maybe that’s all we need.

Weekly Updates

Things we’re thinking about this week:

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What ever you’re thinking, you’re right.

This applies primarily to things that you have control over, but no matter if you think you can do something or you think you can’t do something, you’re absolutely right. You know in your heart what you can do, and it’s up to you to decide whether to listen and believe in your brain or not.

Think you can win this business? Sure you can. Think you’re a fraud and you’re going to be found out? That’s going to happen too. Both of these are likely, IF you think that it’s true.

(Obviously, if you believe some crazy stuff - ‘I can fly’, that’s NOT going to happen. We’re talking about things that are really within your reach - the things that are IFFY)

If you don’t already believe in something, you’re not going to put 100% into it. That’s just how it is. Do things ALWAYS work out? Almost no, but it’s the positivity and confidence that will likely push you over the top.

When has a little positivity ever gotten in the way of success?

Weekly Updates

Things we’re thinking about this week:

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Why are certain things done the way they’re done?

Fancy restaurants have tables with white tablecloths - but why? Is it to show off that it’s fine dining? Is it to differentiate from other restaurants by showing that they’re putting in the extra effort? Is it to provide a better feel for the elbows? Is it easier to clean? Turns out it’s to hide the fact that the table is cheap - usually cheap plywood. If you spent thousands of dollars on a beautifully crafted oak, you’re not hiding it under a table cloth, you’re showing it off.

It seems obvious once you know the answer, but you could easily be tricked into assuming one thing. Just because it’s conventional to do one thing, doesn’t necessarily make it right. Handing out name cards as soon as you meet someone? Almost always accomplishes nothing.

If we sit back and examine all the little details of why we do something, we can easily uncover certain things that would allow you to show off your personality and charm. Just have to put in the effort and not settle for ‘this is how everyone else does it’.

Weekly Updates

Things we’re thinking about this week.

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Persist and Resist.

Two words I’ve been thinking a lot. If we boil it all down, these are the two things that matter the most. These words come in many forms (grittiness seems to be the hot one these days), and ring especially true for anyone attempting something new or different.

Persist - you just have to keep going. If you believe what you’re doing is right, you have to keep going (not just for entrepreneurs, but anyone attempting something new/different in their lives). It doesn’t get easier, it might change over time. It doesn’t matter. If it matters to you, you have to keep working on it.

Resist - the temptation is real. The cushy, easy job is always available. But you have to remember why you’re pursuing the path you’re currently on. Doing the ‘typical’ job isn’t good enough. Taking the easy way out and never taking a risk just doesn’t cut it.

Persist and Resist. That’s all there is to it.