Weekly Updates

Things we’re thinking about this week:


Fate vs Timing. I don’t believe in fate, I don’t believe that things are destined to be (one way or another). However, I do believe in timing. Some things don’t work purely because of timing (not right now, we’re not ready yet, come back to us in a few months) - it’s not because your ideas are bad, it’s simply because the timing wasn’t aligned.

In the same sense, I don’t think things should be too forced. If something isn’t ready yet, it doesn’t mean that you force it to fit, it means you try again a little further down the line. You don’t have to take ‘NO’s personally, you just have to understand where they’re coming from, and why.

Good things don’t necessarily come easily, they shouldn’t be impossibly difficult either. In fact, if things don’t work out, just move on - you never know, it might result in a better opportunity/fit anyway.

Weekly Updates

Things we’re thinking about this week.


Was fortunate enough to listen to Jessica Orkin speak at the CreativeMornings Summit - absolutely fascinating and definitely makes you think. Had a great (one-sided) discussion on the Asian perspective - there’s a lot that we can learn on both sides. However, there’s one thing that really sticks out - a sense of belonging.

At various points in everybody’s lives, we question what we’re doing with our lives - why do we do what we do, is there a point to it all? Recognising that there is more to life than a paycheque or family or even the weekend is tough. Finding a place of belonging is even harder (and when you think about it this way, begins to explain how people ‘fall’ for cults or scientology).

These ideas of belonging are constantly evolving (people change, priorities shift). It’s the overall belief that’s important, that you have to hold dearly - they have a massive impact on who you surround yourself with, who you work with and how your idea of purpose will be shaped.

The trickiness of estimating time

 Photo by  Srikanta H. U  on  Unsplash

Photo by Srikanta H. U on Unsplash

Time is constant - it keeps moving at a consistent pace no matter what you do. So why is it so difficult to estimate it?

I've realised that I can control only what I can control. I can't control what you might do or how you might react. It explains how I can accurately dedicate 15 minutes to reading a book, or 1 hour to tackling a social media plan, but I can't predict exactly how long it will take someone else to do the same thing - I can only estimate (and usually I'm wrong).

It's tricky for sure, best I can do is overestimate and stay optimistic.

Weekly Updates

Things we're currently thinking about.


Calendar, time and priorities. This article really nails it for me, and there are a few (and some others) that I already do and definitely recommend for everybody.

  1. If someone cancels/reschedules twice, they don't think you're a priority. Move on to better things.
  2. Schedule time for yourself. Whether it's time to be creative, work outside your day-to-day or even just take a break. You need it, and more often than not you come back with fresh ideas. This means occasionally watching a movie in the middle of the day (the best time to do it).
  3. 45-minute meetings. 1 hour seems long, 30 minutes seems too short. The 45-minute session seem to be a good in between and helps to focus the meeting on the important stuff. No time for extra fluff. Also, my attention starts to drift around the 40-minute mark.


Weekly Updates

Things we're thinking about this week.


Taking a step back. 

Is there ever a bad time to take a step back? Trying to figure out a complicated digital marketing strategy, take a step back and deciding on the mission will help you decide what to do or not to do. Overwhelmed in life, take a step back and see where you might be spending too much time. Tired of not making any progress in you diet, take a step back and realise that you have to be patient.

We're often too caught up on the little things. We overanalyse inconsequential details, waste time and become overwhelmed. Taking a step back always helps.

The Difference Between Working Hard and Working Long

 Photo by  Vladimir Kudinov  on  Unsplash


There is a huge difference between working hard and working long - but in Hong Kong, people don't always understand the difference.

Working long means clocking in 15+ hours every single day or working 80 hour weeks. For some people, it means just staying in the office until the boss/manager leaves (regardless if they have work to do or not).

Working long means that you're aware of the amount of time you're spending on your job. It is, after all, just a job.

Working hard means something else entirely. Working hard means that you're doing something different, something that hasn't been done before. If you're lucky, you'll end up with a positive result. There is some sort of risk involved.

You can fail at working hard, you just have to show up if you're working long.

The two aren’t exactly mutually exclusive, and working long might end up resulting in working hard (if you show up and work efficiently, you’ll likely end up in the position of attempting hard work).

Working hard takes a leap of faith. No matter how hard you try, working long won’t reap the same benefits.

When selecting a marketing agency or partner, are you looking for one that does the basics or one that is going to work with you and take some risk? Do you want similar ideas you see in the market, or ideas that make you stop and think?

Amateurs and 'do-it-all' agencies tend to be cheaper, but they also tend to just to the basics. On the other hand, the agencies that work hard are the ones that will come up with new, exciting ideas. One type can only do one thing (work long), the other can do both (work hard and long).

If you're looking to use marketing to stand out from the crowd and differentiate, then you need to look for an agency that works hard (not long).