I’ve been spending a lot of time thinking about, well, time. There’s only so much of it, and it’s incredibly easy to waste it (usually on Reddit or YouTube).
While I’ve come to the realisation that I can’t necessarily beat procrastination (rather, I can work around the inevitable procrastination) - I’m trying to figure out the most effective way to use the time that I don’t squander away. What matters, or what’s even important to due?
If we break down time into chunks - say hour-long periods, you start to realise just how little there really is. In any given day, there are say 10 hours (estimates of course, especially taking away time that is wasted or spent doing other things that you can’t not do - i.e. eating). If I spend 1 hour working on content, that’s a full 10% of my day gone. Assuming you work 5 days a week (e.g. 50 hours), that’s 2% of your entire work week gone!
And although I hate time sheets and all it represents (time wasting and overcharging clients, I’m pretty sure that’s all they do), it creates an interesting look into how time is being spent. In all likeliness, there are probably 10 things that need to be accomplished in a week, but do these 10 things take up 60%-80% of your time, or is it much less (maybe 30%) with the rest of the time doing less important things (e.g. putting out fires or helping other people)?
What I’ve found incredibly helpful is realising that I’m not the best at everything. Far from it. I’m not even very good at many things, and in those instances, if it can be outsourced, it will be outsourced (unless of course I can’t afford it, then I spend time finding other ways to make it work - decreasing the burden if you will).
This really brings me to the reason for all this. It’s how I explain to people WHY they should work with FU&G. Social is an incredibly powerful tool to get measurable results - but unless you’re willing to put in the hours, the bare minimum isn’t going to begin to make a dent in your bottom line. And if that’s the case, outsourcing it makes a lot of sense.
If you’re a business owner, you shouldn’t be spending 30% of your time thinking about how to make content that engages your audience - it’s not easy, and it definitely takes too much time. Instead, you need to be concentrating on how to make the business flourish. Let experts be experts, and let them free up your time on other things (like making money).
Yes, I get it, social seems like it should be free (any idiot can run have their own Facebook account, and many idiots do), but unless you’re willing to put in the effort to create meaningful content, stay away from it. It’s a full-time job, and one you can’t afford to do yourself.