Wednesday Updates

Quick hits from the past 7 days on digital and social (in no particular order).

Facebook Tests pre-loaded 'Instant Videos'

Burning through your mobile data sucks, and when you're out, you're out. And what that really means is that you're not spending time on Facebook, which means they aren't going to be making more money off you. This will change though as Facebook is testing a new feature that will cache certain videos while you're on Wi-Fi so you'll 1) be able to watch them faster and 2) allow you to watch online. 

WHY THIS MATTERS:

What's interesting is that this will also affect Facebook's plans to enter the video space - if videos are able to load seamlessly without any buffer (think streaming quality and what you're willing to put up with), it is going to have a better chance of succeeding.

READ MORE:

https://techcrunch.com/2017/09/11/facebook-instant-video/

https://www.theverge.com/2017/9/11/16291740/facebook-instant-videos-feature-in-testing

 

Facebook is entering the mentor space

Was there really a mentor space before? Maybe LinkedIn, but not really. Facebook had previously announced earlier this year that they were looking into the business/hiring space (LinkedIn), but this is an interesting method of doing it. Finding mentors/mentees have always been tricky, and maybe they'll be able to solve it.

WHY THIS MATTERS:

Zuckerberg has promised that Facebook's plan is take make the world better, and improve people's lives (it's not the main point, but it comes across in the post). This is an interesting way to start. Not everything needs to start from a revenue-generating perspective (it helps when you have a lot of money), and I believe with a good product, money follows. Let's see how this plays out, I'd bet money that it's going to make a dent.

READ MORE:

https://techcrunch.com/2017/09/11/facebook-is-testing-a-feature-for-mentorships-between-users/

 

INFLUENCERS & BRANDS: Stop trying to be sneaky

The FTC has again asked influencers to clearly disclose partnerships/sponsorships when working with brands. Why influencers/brands don't already do this is beyond me - do they think their fans are idiots (in some cases, it's a clear yes). People aren't stupid (in general), so you shouldn't treat them that way. It's definitely not worth the USD$40,000 fine.

WHY THIS MATTERS:

This isn't the first time the FTC has warned influencers. Working with influencers in general is still a grey area since it's so new (and cheap for the time being). Brand area capitalising while everyone tries to figure it out. But don't pretend that people don't know - if anything, people don't care. If content is good (and natural), then it's good (and natural). You're not selling out just because you're 'officially' working with a brand. That's just silly.

READ MORE:

https://venturebeat.com/2017/09/07/ftc-warns-instagram-influencers-to-disclose-business-ties/

http://mashable.com/2017/09/08/ftc-counter-strike/#4oqMB1TCMqqX

 

Blizzard to open its first eSports stadium in LA

Yes, it's video games but it's big business. It's already big, and it's only going to get much bigger. 

WHY THIS MATTERS:

It's still early - and it's about time everyone read about and got involved in eSports. This biggest hurdle for most people is that it's a video game, and you're watching people play it - why not just play yourself. But then, if we look at sports, say basketball - it's the same. I can play basketball, or I can watch it being played at the highest level. Is that really so different? Watching people do amazing, incredible things is mesmerising - an expert is someone you don't necessarily see on a consistent basis. eSports is going to be BIG. Trust me.

READ MORE:

https://www.theverge.com/2017/9/7/16262422/blizzard-esports-arena-overwatch-hearthstone

https://venturebeat.com/2017/09/07/blizzard-is-turning-the-old-tonight-show-studio-into-an-esports-arena/