Things we're thinking about this week.
The cost of becoming Insta-famous - You need to live an interesting life to become 'follow-worthy' - for some, the easiest way is be faking it (unless they're already filthy rich). This means travelling, eating and buying things that are sure hits on Instagram (#DOITFORTHEGRAM). If that's the path you take, it comes at a serious cost. However, if you do make it and become Insta-famous, there are certain benefits - clueless brands will offer money if you promote or mention them. You might get free hotel nights or even free trips. The key is figuring out the mass audience you need to capture to appeal to these brands (the ones who are too lazy to figure out how to properly use brand evangelists). However, the window for this is quickly closing (if not already closed).