It can't get harder, can it?

Photo by  Filippo Ruffini  on  Unsplash

Last week was probably the hardest week I've had to deal with - two different deals I've been working on for months, one fell through completely and the other is, ideally (ONLY), delayed until August/September. All the effort seemingly down the drain.

There are incredible ups and downs when starting your own business, even more so when you're in a competitive space (digital marketing). While you know that you're offering a much stronger product (and more affordable too), it's hard to stand out and sell no matter how good you are at it.

Time and time again I have to deal with the same issues, answering the same questions - influences? Social media management? Ad buying? Everyone thinks they know what they're doing, but they really don't. We're all just skimming the surface of potential. 

But it gets better, I'm sure it does.

Despite all the negativity, there are many glimpses of opportunity. Chances to partner with other entrepreneurs and many other little victories along the way. It seems tough (and it most certainly is), but you're never really going at it alone (if you have a good support network, which I highly recommend).

In a blink of an eye, things can change. Keep at it.