Things we're thinking about this week:
CRAFT - what exactly is it? How do you properly define it? A much as I would like to master something (or be known as a master of something), I never think I ever can. Is a craft something that you can perfect? Or is it something that no matter how hard you work at it, you can never quite master? Is there an end goal? It's a strange thing.
For FU&G, it's all about digital marketing and social media. While the idea of creating value is never going away, actually mastering the field means constantly reading up and testing out the various channels that are available to us. I don't believe it's something that can be 'figured out' entirely ever. The world is changing, we need to change along with it. So maybe the craft here is to stay relevant?