The more I talk to people about what we do, the more I wonder what it is exactly that we do.
In the last couple of months, we've clearly evolved. We're not just a digital marketing agency in Hong Kong anymore, we're so much more than that.
A digital marketing agency is typically one that does content creation, social media marketing, marketing strategy. The bigger ones will also touch on PR/outreach, influencer marketing, SEO/SEM and PPC, maybe even some design work. But we've moved in a different direction - we're starting to help companies find and place talent because that's what they're actually looking for (and we don't want to be the same as everyone else).
However, lately, we've realised that we're more than that. We're not really a digital marketing agency because of the way we approach things. Our job isn't about marketing companies and building an audience (sure we do that as well) - our CORE JOB is to build communities. We build communities and engage them for brands, we just happen to do it through the use of digital marketing (social media marketing, content creation, paid placements, etc.).
We exist to help connect brands with their desired audience. That's what we do, and that's what we do well. While other similar agencies in Hong Kong are trying to sell a service (and trying to grab every available dollar), we're trying to engage an audience in a way that creates true fans - fans that will stick with the brand over time (and continue to buy their products as they come out).
We're not just a digital marketing agency. We're community builders.