Weekly Updates

Things we're thinking about this week.


Sometimes it's grammar, sometimes it's just carelessness. The difference between shameful and shameless, everyday and every day - just two examples of commonly missed/misused terms. The problem, I think, is that marketers treat their customers like they're idiots (they're not). They're so used to telling people about 'limited offers' when people can see right through them and identify 'clearance stock'. Small differences, but it can really showcase whether a brand is honest and fun or just out trying to make a couple bucks. Shame.

(Also, brands should not (normally) be condescending.)