Things we’re thinking about this week:
Why do so many companies have blogs? Do they actually need them? No, they don’t.
Blogs can be very useful, but the way most companies use them, they’re almost entirely pointless. They can help drive traffic, improve search rankings with proper keywords and even help close sales. But it’s hard work, and many small companies don’t do it well. They have blogs ‘just because’ - and that’s not a very good reason to do anything.
There are thousands of companies out there that are able to grow without the use of the blog. There are many ways to grow. Blogs is one, but it’s not the ultimate way (and it’s certainly one of the most time consuming and difficult to get traction quickly). Simply put, most companies (with their limited resources) should concentrate on other tactics that are able to move the needle more quickly.
The reason we have a blog, isn’t to grow the business. It’s an opportunity (a planned one) to take a step back and look at where we are, whether we’re on the right path and stick to our beliefs. Selfishly, it’s more for us than it is for you. We’re not afraid to admit that.
Blogs can be great, they’re just not for everyone.