Thing’s we’re thinking about this week:
We talk to a lot of people every single day - entrepreneurs, influencers and everything in between. What we’ve spent a lot of time thinking about lately is where people have been getting their advice. It’s normal to have different perspectives, but some of the advice that people have followed have been, for lack of a better word, controversial.
We like to think we know what we’re talking about when it comes to marketing, and we accept that we' don’t necessarily know everything or have all the answers. However, there are still a few things that we’re confident aren’t true. It’s therefore been quite surprising when we discovered quite a few smaller influencers and marketers have been following a path of bad advice.
When taking in advice, it’s important to 1) Consider who the person giving advice is - are they an authority on the subject? Do they know what they are talking about? 2) Does the advice apply to you - is it relevant to what you are trying to do, or does it not apply since the situations are too different? 3) Consider the timing - is the advice old? Is it relevant right now? Does it consider how the world is evolving?
There are a lot of ‘experts’ right now (YouTube), and even more who stumbled upon success (influencers). Be careful of who you listen to.