Action > Awareness
For most new businesses, the biggest challenge is getting people to pay attention. It doesn't matter if they're doing great work if nobody knows about it. Thankfully, you can buy attention (hello social media, digital ads and all other forms of paid marketing/media).
What about companies that have all the attention in the world? Their issue isn't lack of attention but lack of action.
They can't get people to sign up.
They can't get people to buy things.
Nobody does anything.
If you have people's attention, but people aren't acting, something along the way isn't working. Is your product not good enough? Are you in front of the wrong people? Is the value delivered just not valuable enough? In this case, more attention won't fix the problem; it's something else.
If things aren't going the ways you want them to go, make sure you're fixing the right problem.