You Have A Marketing Problem

Marketing isn't about throwing up ads or creating new logos - if you think it is, you don't know what marketing is.

If you don’t see the value of marketing, or only looking at getting a direct ROI on your marketing investment - you have a marketing problem (because you don’t know what marketing is).

Marketing is not easy. It's figuring out what your story is and how to tell it to the people that matter, in a way that resonates.

Marketing is about telling a consistent story that connects with your audience. You do this, not just with advertising, but with every single touchpoint that you have with your customer. The way you answer emails and the way you describe your product on the back of the box or on a website is all marketing.

Marketing is knowing how to serve the people you care about, helping them satisfy their needs. There is no room for deception or exaggeration.

Marketing is everything the product and the company touches.

Marketing is about making things better by making better things.