Weekly Updates

Things we’re thinking about this week.

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Persist and Resist.

Two words I’ve been thinking a lot. If we boil it all down, these are the two things that matter the most. These words come in many forms (grittiness seems to be the hot one these days), and ring especially true for anyone attempting something new or different.

Persist - you just have to keep going. If you believe what you’re doing is right, you have to keep going (not just for entrepreneurs, but anyone attempting something new/different in their lives). It doesn’t get easier, it might change over time. It doesn’t matter. If it matters to you, you have to keep working on it.

Resist - the temptation is real. The cushy, easy job is always available. But you have to remember why you’re pursuing the path you’re currently on. Doing the ‘typical’ job isn’t good enough. Taking the easy way out and never taking a risk just doesn’t cut it.

Persist and Resist. That’s all there is to it.

Weekly Updates

Things we're currently thinking about.

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Calendar, time and priorities. This article really nails it for me, and there are a few (and some others) that I already do and definitely recommend for everybody.

  1. If someone cancels/reschedules twice, they don't think you're a priority. Move on to better things.
  2. Schedule time for yourself. Whether it's time to be creative, work outside your day-to-day or even just take a break. You need it, and more often than not you come back with fresh ideas. This means occasionally watching a movie in the middle of the day (the best time to do it).
  3. 45-minute meetings. 1 hour seems long, 30 minutes seems too short. The 45-minute session seem to be a good in between and helps to focus the meeting on the important stuff. No time for extra fluff. Also, my attention starts to drift around the 40-minute mark.

 

Weekly Updates

Things we're thinking about this week.

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Taking a step back. 

Is there ever a bad time to take a step back? Trying to figure out a complicated digital marketing strategy, take a step back and deciding on the mission will help you decide what to do or not to do. Overwhelmed in life, take a step back and see where you might be spending too much time. Tired of not making any progress in you diet, take a step back and realise that you have to be patient.

We're often too caught up on the little things. We overanalyse inconsequential details, waste time and become overwhelmed. Taking a step back always helps.

Weekly Updates

Things we're thinking about this week.

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Sometimes it's grammar, sometimes it's just carelessness. The difference between shameful and shameless, everyday and every day - just two examples of commonly missed/misused terms. The problem, I think, is that marketers treat their customers like they're idiots (they're not). They're so used to telling people about 'limited offers' when people can see right through them and identify 'clearance stock'. Small differences, but it can really showcase whether a brand is honest and fun or just out trying to make a couple bucks. Shame.

(Also, brands should not (normally) be condescending.)

Weekly Updates

Things we're thinking about this week.

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Volunteering.

There are moments we catch ourselves spending more time volunteering and helping out than the actual business. It's very difficult trying to find the balance between helping someone answer a couple questions on social media than charging a consultation fee for work that could technically be billed. That's the funny thing about digital marketing - depending on who you talk to, you never really know if you're going to spend 5 minutes on invaluable insight on the latest digital trends, or spend an hour arguing about what works in the US doesn't work in Hong Kong.

There's also the other part of volunteering for the sake of giving back (and not expecting anything in return. You really shouldn't be volunteering if you want something back (for example trying to get more clients, in that case, it's just advanced lying). You should help because you can help - most likely you wouldn't be in your current position if you never got any help on your own personal journey.

The other benefit of volunteering is that it gives you another opportunity to create and explore. We often get stuck on what we do for work and as a result can easily feel unmotivated and stagnant. Purposely volunteering (with the right intentions) allows for an avenue to pursue creative passions.

In digital marketing, we constantly stress the importance of creating communities and engaging with fans. Most times, it's better to do it in person than on a desktop. It's about time more digital marketing agencies in Hong Kong (globally actually) started doing that.

Wednesday Updates

Things we're thinking about this week:

Endurance and patience. What does it take to be successful - at what point do you actually hit it? What does it mean to experiment - what's the difference between testing for 3 months vs the intention to test something for 3 years? How do you keep going, knowing that success isn't going to happen in the next month or even year?

Things rarely go as planned, and when starting a new project they rarely happen instantaneously. We're influenced by the success stories and warned about the idea of overnight success and we often think that we're the exception to the rule. Creativity and success take time, and it can be an awfully lonely process.

If you're not willing to push, push and push some more (often for years), do you really have what it takes to be a successful entrepreneur? If you're constantly distracted and looking to jump on the latest bandwagon (crypto anyone?), will you ever really make it? If you're don't have the necesary stamina and passion to keep going, I'm afraid the startup route isn't really for you.