Weekly Updates - Sameness is boring

Things we’re thinking about this week:


There are too many companies/people that are doing the same thing. It’s boring.

Copying other people is, well, lazy. And yes, if you copy things that have proven to work, the risk becomes very small - but that also means the the chance of you breaking out becomes very small as well.

You don’t get rewarded for doing the same thing over and over. You can’t expect massive returns if you never risk anything. So why do so many people do it?

Weekly Updates - Who's Giving You Advice?

Thing’s we’re thinking about this week:


We talk to a lot of people every single day - entrepreneurs, influencers and everything in between. What we’ve spent a lot of time thinking about lately is where people have been getting their advice. It’s normal to have different perspectives, but some of the advice that people have followed have been, for lack of a better word, controversial.

We like to think we know what we’re talking about when it comes to marketing, and we accept that we' don’t necessarily know everything or have all the answers. However, there are still a few things that we’re confident aren’t true. It’s therefore been quite surprising when we discovered quite a few smaller influencers and marketers have been following a path of bad advice.

When taking in advice, it’s important to 1) Consider who the person giving advice is - are they an authority on the subject? Do they know what they are talking about? 2) Does the advice apply to you - is it relevant to what you are trying to do, or does it not apply since the situations are too different? 3) Consider the timing - is the advice old? Is it relevant right now? Does it consider how the world is evolving?

There are a lot of ‘experts’ right now (YouTube), and even more who stumbled upon success (influencers). Be careful of who you listen to.

Weekly Updates - What Works for You Doesn't Work for Everyone

Things we’re thinking about this week:


In an ideal world, we would all work/function in the same way - things would be predictable and we would be able to plan accordingly. In the real world, no matter how hard we want it to be, things just aren’t that way.

Some people are morning people, some people are team players and some people function best when micro-managed. We’re not all the same, and we really need to remember that.

If you’re managing people/teams, this is the first thing you realise. No matter how hard you try, people won’t respond to situations the exact same way you do. And that’s not necessarily a bad thing. It is, however, tricky to figure out the best way to approach things, and how to maximise efficiency and output.

The other difficult part is putting the right type of people together. You never want clones of one person, you want people that can push each other and deliver good work. It’s much harder than anyone every anticipates.

While we all at some point recognise the issue, many people choose not to react - they’ll deal with the problem when it arises. Too often are candidates given jobs and then asked to conform. Why do the work now, when you can do the work later (if it comes to that OR if you might not even be around to deal with the problem in the future).

More time spent in the beginning figuring all this out, more time worrying about the real problems in your business/life.

Weekly Updates - You Don't Need a Blog

Things we’re thinking about this week:


Why do so many companies have blogs? Do they actually need them? No, they don’t.

Blogs can be very useful, but the way most companies use them, they’re almost entirely pointless. They can help drive traffic, improve search rankings with proper keywords and even help close sales. But it’s hard work, and many small companies don’t do it well. They have blogs ‘just because’ - and that’s not a very good reason to do anything.

There are thousands of companies out there that are able to grow without the use of the blog. There are many ways to grow. Blogs is one, but it’s not the ultimate way (and it’s certainly one of the most time consuming and difficult to get traction quickly). Simply put, most companies (with their limited resources) should concentrate on other tactics that are able to move the needle more quickly.

The reason we have a blog, isn’t to grow the business. It’s an opportunity (a planned one) to take a step back and look at where we are, whether we’re on the right path and stick to our beliefs. Selfishly, it’s more for us than it is for you. We’re not afraid to admit that.

Blogs can be great, they’re just not for everyone.

Weekly Updates - Ready for Adversity

Things we’re thinking about this week:


Nobody wants bad things to happen - but just because you wish for peace, doesn’t mean that you’re going to get peace. Preparing for adversity isn’t a bad idea.

It easy to get caught up in your own thoughts, and your own ideas. Overthinking is common and you see it everywhere. You might be overly optimistic or as easily overly pessimistic. Like all things, you need to figure out where you stand and work with who you are.

Be wary of being too comfortable. Prepare for different scenarios and equip yourself with the ability to adapt. There are only so many things that you can fully control. Learn to work with the world around you.

Weekly Updates - Now or Later

Things we’re thinking about this week:


Do you work for what’s right in front of you or do you work towards the future? How do you balance between the two?

Goals are a strange but necessary thing. They exist because we all need something to work towards, but they can be completely arbitrary. But they are needed.

The difficult part about setting goals is figuring out when they need to end (open goals never work). It makes sense to set goals to move things forward (revenue goals for a quarter), but staying on track on what matters to you means setting long term goals as well (revenue % coming from a specific sector).

Both short and long term goals are important, but how do you figure out which one takes precedence (when push comes to shove)? Is this something worth figuring out, or is it more important to be able to step back every now and then and figuring out whether you’re on track?