A Space Where Magic Happens

The best way to be in the right place, at the right time, where all the magic happens, is to be the person who organised the meeting.

Things don't 'just happen' - someone has to get the right people together. While everyone is waiting to be invited to a magical gathering of creative minds, it's easier to do the work and organise it yourself.

So we're doing just that.

Introducing CreativeCreativeCreative - an intentionally creative environment for Hong Kong people to bond, be inspired and act.

Whose Opinion Matters?

Who are you listening to?

Not all opinions are created equal. Time, experience, purpose (among other things) are important when considering other people’s opinions. You wouldn’t ask a mechanic for their financial modelling strategies (I don’t think), so why do we take opinions (and comments) from almost everyone so seriously?

When you think about it, there are a lot more opinions out there that don’t matter than comments that should matter. Being able to differentiate between them is hard - ignoring the bad ones is almost impossible.

You can start a business, and everyone has an opinion on something. It doesn’t matter if they have no experience in starting their own business, or never liked you - they all have comments. Usually it’s not very useful (bad). There also isn’t just ONE WAY to do things.

It’s possible that if we didn’t ever listen to outside comments, we would all be a lot more creative and innovative. No?

Weekly Updates - Sameness is boring

Things we’re thinking about this week:

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There are too many companies/people that are doing the same thing. It’s boring.

Copying other people is, well, lazy. And yes, if you copy things that have proven to work, the risk becomes very small - but that also means the the chance of you breaking out becomes very small as well.

You don’t get rewarded for doing the same thing over and over. You can’t expect massive returns if you never risk anything. So why do so many people do it?

Wednesday Updates

Things we're thinking about this week:

Endurance and patience. What does it take to be successful - at what point do you actually hit it? What does it mean to experiment - what's the difference between testing for 3 months vs the intention to test something for 3 years? How do you keep going, knowing that success isn't going to happen in the next month or even year?

Things rarely go as planned, and when starting a new project they rarely happen instantaneously. We're influenced by the success stories and warned about the idea of overnight success and we often think that we're the exception to the rule. Creativity and success take time, and it can be an awfully lonely process.

If you're not willing to push, push and push some more (often for years), do you really have what it takes to be a successful entrepreneur? If you're constantly distracted and looking to jump on the latest bandwagon (crypto anyone?), will you ever really make it? If you're don't have the necesary stamina and passion to keep going, I'm afraid the startup route isn't really for you.

Diving into Digital Marketing

Photo by  Nadine Shaabana  on  Unsplash

You've been tasked to manage all the digital marketing - where do you begin? (here) And do you have to spend money? (NO)

While it might seem like an impossible task (digital marketing covers all things digital after all), taking a systematic approach at least makes it seem less daunting.

All the glory and attention in digital marketing is put on SEM/PPC/Display ads, and for good reason - they're relatively cheap, scalable and measurable. However, it's important to not fall into the trap of thinking that paid digital marketing is all there is to do, there are many FREE (or earned) things to get started on first.

Beyond the basics (understanding the audience, finding your USP and being present on the right channels), creating your own content is where you should be spending the bulk of your time. Creating your own content for social media (or your website) doesn't have to be difficult or expensive (but it usually does take time). However, it's key to think about the type of content and the quality of the story - you need to make sure that it caters to the exact audience you're looking to attract, because if they don't care, what was the point? This is the mistake most marketers make with content - they believe that if they build it, people will come. They couldn't be further from the truth.

Apart from content, you should also consider PR - it still works! Understanding that journalists and bloggers are starving for good content as well, and working with them to craft interesting storylines can go a long way. You might not have a strong audience/community, but they certainly do.

Finally, look towards your 1,000 true fans for help. They are going to guide you towards where you need to be more present and how best to expand your inner circle of fans. This could be community events you should be present in, ideas on cross-collaborations with other brands or branded opportunities you didn't know otherwise existed. It's better to ask and find out than wonder what could have been.

Wednesday Updates

Things we're thinking about this week:

It doesn't matter how creative you are, how innovative you are or how smart you are - all that really matters is whether you can execute. There's no value in just thinking, you have to do something (and often just start, letting it snowball along the way)

  • Want to start a company? Write a plan and start talking to people 
  • Want to learn about digital marketing? Look for some free courses around you and ask for some book recommendations
  • Want to learn to ride a bike? Rent one and find a friend who can teach you

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Differentiate or die - can't repeat this enough. Drives me insane that marketing agencies are all evolving to become identical (offering the exact same services - graphic design, SEO, SEM/PPC). Where's the differentiation? Why don't they practice what they preach? That's why we're staying away from the same old and branching out into recruitment (among other things in the works). Never settle for good enough - we're going to die by that.