Weekly Updates - Who's Giving You Advice?

Thing’s we’re thinking about this week:


We talk to a lot of people every single day - entrepreneurs, influencers and everything in between. What we’ve spent a lot of time thinking about lately is where people have been getting their advice. It’s normal to have different perspectives, but some of the advice that people have followed have been, for lack of a better word, controversial.

We like to think we know what we’re talking about when it comes to marketing, and we accept that we' don’t necessarily know everything or have all the answers. However, there are still a few things that we’re confident aren’t true. It’s therefore been quite surprising when we discovered quite a few smaller influencers and marketers have been following a path of bad advice.

When taking in advice, it’s important to 1) Consider who the person giving advice is - are they an authority on the subject? Do they know what they are talking about? 2) Does the advice apply to you - is it relevant to what you are trying to do, or does it not apply since the situations are too different? 3) Consider the timing - is the advice old? Is it relevant right now? Does it consider how the world is evolving?

There are a lot of ‘experts’ right now (YouTube), and even more who stumbled upon success (influencers). Be careful of who you listen to.

Weekly Updates - What Works for You Doesn't Work for Everyone

Things we’re thinking about this week:


In an ideal world, we would all work/function in the same way - things would be predictable and we would be able to plan accordingly. In the real world, no matter how hard we want it to be, things just aren’t that way.

Some people are morning people, some people are team players and some people function best when micro-managed. We’re not all the same, and we really need to remember that.

If you’re managing people/teams, this is the first thing you realise. No matter how hard you try, people won’t respond to situations the exact same way you do. And that’s not necessarily a bad thing. It is, however, tricky to figure out the best way to approach things, and how to maximise efficiency and output.

The other difficult part is putting the right type of people together. You never want clones of one person, you want people that can push each other and deliver good work. It’s much harder than anyone every anticipates.

While we all at some point recognise the issue, many people choose not to react - they’ll deal with the problem when it arises. Too often are candidates given jobs and then asked to conform. Why do the work now, when you can do the work later (if it comes to that OR if you might not even be around to deal with the problem in the future).

More time spent in the beginning figuring all this out, more time worrying about the real problems in your business/life.

Weekly Updates - Now or Later

Things we’re thinking about this week:


Do you work for what’s right in front of you or do you work towards the future? How do you balance between the two?

Goals are a strange but necessary thing. They exist because we all need something to work towards, but they can be completely arbitrary. But they are needed.

The difficult part about setting goals is figuring out when they need to end (open goals never work). It makes sense to set goals to move things forward (revenue goals for a quarter), but staying on track on what matters to you means setting long term goals as well (revenue % coming from a specific sector).

Both short and long term goals are important, but how do you figure out which one takes precedence (when push comes to shove)? Is this something worth figuring out, or is it more important to be able to step back every now and then and figuring out whether you’re on track?

Weekly Updates = Stop Exaggerating

Things we’re thinking about this week:


The next time you catch yourself telling a story and extending the truth, ask yourself why. Why did you have to make things seem more exciting than they already were? Would it not have been worth telling if you didn’t bend the truth a little?

It can be dangerous to tell little lies - it portrays you as somebody that you aren’t. People normally do this to get an extra laugh, or to sell in a particular point, but is it worth it? What happens when lies lead to more lies and that leads to more lies? at some point your life just becomes a constant tracking of all the lies you’ve ever told (or you become the person that lies).

There is no shame in being boring, and there’s no shame in not doing as well as others around you. In business there’s a tendency for people to say ‘things are going alright’ (and quickly change the subject) than telling the truth. The unfortunate part is that because you said things were alright, nobody is going to actively try to help you. You’re lying to save some embarrassment, but you may have lost a chance to connect and even find the help you desperately need.

Maybe there are other reasons you find yourself lying - but spend the time to figure out why and whether it’s actually worth it.

Weekly Updates - Never Do Anything Out Of Habit

Things we’re thinking about this week:


For entrepreneurs, the one thing you love to hear is ‘We’ve always done things this way’. It essentially means that some process/item hasn’t been looked at closely for a long time and can potentially be disrupted. It also happens to frustrate every good boss in the workplace.

The funny thing is, this should apply to everything, including our habits. Why do we do certain things, is there room for improvement? One thing in particular we (and many other do) is set multiple alarms in the morning (if one fails, we have a backup). The problem is that subconsciously we know there’s a back up, so we wait for the backup before actually getting up (which leads to the question, why set early/false alarms in the first place?). It’s something we might do for years without thinking about it. But if we visit it and decide to change it, we might get an extra 15 mins of sleep every day for the rest of our lives.

We need to be careful about what we do, and take the time to figure out these little details. We never know what one might discover if we looked internally at ourselves as hard as we did at work or at other people.

Weekly Updates - What if we made no promises?

Things we’re thinking about this week:


It seems super easy, but follow though can be tough. Sometimes, simple tasks just get derailed. You could have the best intentions, but life (inevitably) gets in the way.

Honesty is a good way to get through things (and in most cases people/clients are OK with a slight delay - some might even have been expecting it in the first place). But what if we flipped it on its head entirely? What if we made zero promises?

Promises lead to expectations. Sometimes these are important (e.g. in bottlenecks where one task can’t start until another is completed). But what if you’re just creating from scratch and moving towards an overall goal?

If we take a step back, sometimes we realise that we create our own arbitrary guidelines and goals. We put these in place to keep us on task (and hopefully finish earlier than expected). However, with repetition, we put safeguards and buffers in place - it’s just who we are (everybody who puts 2 extra alarms and use the snooze function every day).

If we just did the work to its natural conclusion, maybe we would end with a better result (or maybe not). The idea here is that we need to look at what we’re promising and why. If it doesn’t make sense, it doesn’t make sense - sometimes it doesn’t have to. It also sets yourself up from disappointing someone.