5 Reasons You Need a Coach

Business (or marketing) coach - what’s all the fuss?

All athletes (especially the top one) realise that they need coaches. Even though they might be at the top of their game and that their coach never 'made it', they see value in working with a coach. Why is this limited to athletes? What about business, or in our case, marketing?

Here are five reasons a (marketing) coach could help you.

1. You're doing OK - but you're not happy with OK

Coaching isn't limited to when you have a problem - they're incredibly useful no matter what stage you're in. If you've hit a plateau and believe you should be achieving a lot more, a coach could unlock things that you're not seeing. You're doing good, but you could be doing great.

2. You want to make more money

Yes, getting a coach means spending a bit of money, but what is the potential result of this cost? If a coach can put you in the path of 3x revenue, isn't the spend worth it? Isn't spending this money better than spending on marketing that isn't going anywhere? You could be looking at leaving easy money on the table, and nobody wants that.

3. You need an outside perspective

A fresh set of eyes can make all the difference - you might be missing what's right in front of you. There's a chance you might come to the same conclusions, but if instead of three weeks, you take one week - think about what you could achieve sooner.

4. You realise that you can only go so far

As much as you can learn everything, there's only so much you can do with your time. You can learn about marketing or niche operations, but it's much more cost/time effective to hire the right people. If you're working alone (or in a small team), it's better to focus on what's important (the product) and not get dragged down doing things that can help the business (marketing), but not your expertise.

5. Identify the real problems

A (good) coach can help with getting to the root of things. They can add value, not just by addressing the issues, but finding the underlying problems that need to be fixed first. Working on a business always feels like putting out fires left and right, when what you should be doing is finding the cause of the flames.

Not ready to work with a coach? How about a free 30 min consult to point you in the right direction?

Sorry, It's Going To Get A Whole Lot Harder

Nobody Said It Would Be Easy

If doing good work was easy, everyone would do it (why wouldn’t they?). If anyone could do the job that you’re doing, then someone else would be doing it (or someone else would be assigned to it). You’re doing what you’re supposed to be doing because you’re the only one that can do the thing you do, the way you do it.

Thankfully, you can do it. Right?

Weekly Updates - Who's Giving You Advice?

Thing’s we’re thinking about this week:

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We talk to a lot of people every single day - entrepreneurs, influencers and everything in between. What we’ve spent a lot of time thinking about lately is where people have been getting their advice. It’s normal to have different perspectives, but some of the advice that people have followed have been, for lack of a better word, controversial.

We like to think we know what we’re talking about when it comes to marketing, and we accept that we' don’t necessarily know everything or have all the answers. However, there are still a few things that we’re confident aren’t true. It’s therefore been quite surprising when we discovered quite a few smaller influencers and marketers have been following a path of bad advice.

When taking in advice, it’s important to 1) Consider who the person giving advice is - are they an authority on the subject? Do they know what they are talking about? 2) Does the advice apply to you - is it relevant to what you are trying to do, or does it not apply since the situations are too different? 3) Consider the timing - is the advice old? Is it relevant right now? Does it consider how the world is evolving?

There are a lot of ‘experts’ right now (YouTube), and even more who stumbled upon success (influencers). Be careful of who you listen to.

Weekly Updates - What Works for You Doesn't Work for Everyone

Things we’re thinking about this week:

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In an ideal world, we would all work/function in the same way - things would be predictable and we would be able to plan accordingly. In the real world, no matter how hard we want it to be, things just aren’t that way.

Some people are morning people, some people are team players and some people function best when micro-managed. We’re not all the same, and we really need to remember that.

If you’re managing people/teams, this is the first thing you realise. No matter how hard you try, people won’t respond to situations the exact same way you do. And that’s not necessarily a bad thing. It is, however, tricky to figure out the best way to approach things, and how to maximise efficiency and output.

The other difficult part is putting the right type of people together. You never want clones of one person, you want people that can push each other and deliver good work. It’s much harder than anyone every anticipates.

While we all at some point recognise the issue, many people choose not to react - they’ll deal with the problem when it arises. Too often are candidates given jobs and then asked to conform. Why do the work now, when you can do the work later (if it comes to that OR if you might not even be around to deal with the problem in the future).

More time spent in the beginning figuring all this out, more time worrying about the real problems in your business/life.

Weekly Updates - Now or Later

Things we’re thinking about this week:

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Do you work for what’s right in front of you or do you work towards the future? How do you balance between the two?

Goals are a strange but necessary thing. They exist because we all need something to work towards, but they can be completely arbitrary. But they are needed.

The difficult part about setting goals is figuring out when they need to end (open goals never work). It makes sense to set goals to move things forward (revenue goals for a quarter), but staying on track on what matters to you means setting long term goals as well (revenue % coming from a specific sector).

Both short and long term goals are important, but how do you figure out which one takes precedence (when push comes to shove)? Is this something worth figuring out, or is it more important to be able to step back every now and then and figuring out whether you’re on track?

Weekly Updates = Stop Exaggerating

Things we’re thinking about this week:

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The next time you catch yourself telling a story and extending the truth, ask yourself why. Why did you have to make things seem more exciting than they already were? Would it not have been worth telling if you didn’t bend the truth a little?

It can be dangerous to tell little lies - it portrays you as somebody that you aren’t. People normally do this to get an extra laugh, or to sell in a particular point, but is it worth it? What happens when lies lead to more lies and that leads to more lies? at some point your life just becomes a constant tracking of all the lies you’ve ever told (or you become the person that lies).

There is no shame in being boring, and there’s no shame in not doing as well as others around you. In business there’s a tendency for people to say ‘things are going alright’ (and quickly change the subject) than telling the truth. The unfortunate part is that because you said things were alright, nobody is going to actively try to help you. You’re lying to save some embarrassment, but you may have lost a chance to connect and even find the help you desperately need.

Maybe there are other reasons you find yourself lying - but spend the time to figure out why and whether it’s actually worth it.