Wednesday Updates

Things we're thinking about this week.


THIS. Read this (it's about building trust in teams, and we can all improve on this). Just the simple idea of having someone come in for their first day at 11am (instead of 9am) is a game changer. Great, practical tips and the reasoning behind this whole article is spot on. Blogs need to aspire to this level of quality.

Some great tidbits from 99U. Not just in digital marketing (what we do) but in everything we do there's something that can be learned. Don't wait for a formal learning structure (school), constantly learn along the way. The learning should never stop. 

How much do you really need? I like revisiting this every now and then. Life is hard when you don't know what you want out of it (also true in digital marketing among many other things). However, it's rarely as difficult as you might make it out to seem in your head. Spend a little time calculating the true cost of things, and go from there. It might take a couple of tries, but well worth it.

The 'Silence' Killer

Photo by  Clem Onojeghuo  on  Unsplash

"If you don't have an opinion, then is there a point of having you in this meeting?"

There's nothing I hate more than people without original thoughts and opinions. The one thing that differentiates us from each other is our ability to think critically and add value through experience, thought and perspective. However, there are people out there who don't have anything to contribute.

While some people feel that they don't want to offend anybody and stay neutral, doing this adds no value (and if you're not adding value, what's the point in involving you at all?). If someone was hired to be an expert in a specific field (let's say digital marketing since we're all about that), then they need to have an opinion about what to do with social or how best to approach PPC for clients. However, if they just 'go with the flow', then we might as well have hired a robot instead. They're a waste of resources.

Read more about why I hate people with no opinions here.

Wednesday Updates

Things we're thinking about this week.


Hiring is a really tricky business. 

First of all - you don't want to hire your friends, or at least consider a few things before jumping into it. If you're not willing to one day fire them, don't even bother.

Second - experience rarely tells the whole story. Somehow people believe in a linear career progression - it's definitely simpler to think about, but that doesn't mean it's what truly happens. It's why I don't believe CVs really work. Being good at one thing means just that - you're good at one thing - it's not necessarily an indicator that you're good at something else. For example, you can be a great salesperson but a terrible leader - working in the same field and delivering results for 10 straight years is great, but it doesn't necessarily mean that you should be promoted and become senior management (titles and salary are not the same things).

Third - people are humans, treat them that way. Ultimately you want to be working with people who you can stand facing 24 hours a day (yes the work day is typically shorter than that, but you would ideally want someone you would enjoy spending time with, even outside of work!). There are little things that a job description or CV don't capture well - find a way to figure these things out.

Four - how do you hire for something you need but don't know anything about? Let's say you need help in digital marketing or social media - how do you find the right candidate (don't get me started about the typical job board or job description)? Ask the right questions? Figure out the difference between someone who will do great and someone who will to terrible? We've been approached to help solve this problem because it's sorely needed (business don't have the expertise and sometimes headhunters just don't know the space well enough). 

If you look at all four points together, it's no wonder that bad people end up in good situations. Sometimes you're lucky and the person turns out OK, but luck can't be your only strategy. Mindfulness in the planning process will help minimise risk. Ultimately turnover is much more expensive and a time drain.

Finding our own niche

Photo by  Simon Migaj  on  Unsplash

Photo by Simon Migaj on Unsplash

It's been quite the journey for FU&G so far. We've ventured from content creation to digital strategy, and it looks like we're going to branch out again.

Hiring in the digital marketing space is incredibly tough - there isn't a lot of talent out there (espeically here in Hong Kong), and if you're not familiar with the space, how do you know who to hire? What questions are you supposed to ask them? And what do the right or wrong responses sound like?

We've been approached to help with the hiring because 1) it's tough and 2) companies don't even know what to do once these people are hired. You could, of course, leave them on their own and hope for the best, but luck isn't the best strategy.

Read the whole article here on how this came to be.