Some things we've been thinking about this week.
The (rising) domination of podcasts - looking back it almost seems inevitable. What's really interesting is looking at how the medium and the approach has changed in the last couple of years. I'm looking forward to more production (again Gimlet does a really good job). Whether this will one day all be replaced by visual content is yet to be seen (driver-less cars?). Exciting times.
What do employees want? - This is an interesting way to look at the issue - I don't think it's something anyone is going to solve anytime soon (largely because it's constantly evolving). What's more interesting is how companies can embed these areas they've identified and infused it into the company culture. Easier said than done.
YouTube - not the glamorous life it appears to be - a lot of people are becoming incredibly famous by creating content (and a lot of it isn't good content) and it's easy to get sucked into the world and think that you can do the same (and better). However, it's not all that it's cracked up to be. What's missing is that need to create art - it's something that calls out to people (if you're doing it for money, turn away now as it's not as lucrative as you think). The message that you can create is more important than the riches you might one day fall into - this message gets lost far too often.