Marketing For The Sake or Marketing Never Works
Social media is great. Everybody is doing it. So we should be doing it too, right?
Our competitors hire top photographers and videographers. We should be doing that too, no?
In an ideal world, we all have unlimited time and unlimited money. We would be able to hire the top talent and create incredible work day after day, after day.
We've never met anybody that fits the bill, we would bet good money that we won't ever meet them either.
With budget and restrictions come tough decisions.
Marketing isn't just about what you do, it's also about what you don't do (and deciding what not to do is more important than you think).
Good marketers don't go off and do everything - they work with intention (and of course strategy). When they decide on what needs work, they do it properly. They don't spread themselves too thin.
Working on everything usually means not seeing results from anything. Working on just a few things and putting all your effort into it? Chances of seeing results are MUCH higher.
Marketing works ONLY when you do it right.