Do You Have A Marketing Strategy?
We need a new logo, a blog, video content, be on Instagram, do SEO/SEM, etc. Do you really?
When companies approach us, they usually already have something in mind. They notice a lack of X (for example, social media), and they want a solution for X (social media idea, direction and execution). Yes, we can help, but before we do, we want to figure out WHY you need X (do you actually need social media?).
When you don't have a marketing strategy, you end up doing a little bit of everything (everyone is on Instagram, so we should be on Instagram). 'Marketing' never stops because there's always something that can be done better - logos, websites and content can continually be improved. You don't have an unlimited amount of time or money, how do you decide on what to work on?
A marketing strategy is essential because ultimately, it makes your life easier. With a strategy in place (even if it's a bad one), you can easily decide on what to do because you already have a direction to move towards. Figuring out what not to do is just as important as figuring out what you should do.
If you say YES to something, what are you saying NO to?