React vs Respond

Photo by  Saksham Gangwar  on  Unsplash

We all make choices every single day. The one that goes unnoticed the most, are our reactions. Something happens and we react instinctively. But are we actually in control?

To stoics, our emotions are the one thing that we should strive to control (we control our physical side, and we must also learn to control our emotional side). It's something everybody in Hong Kong needs to learn (Imagine all the glares we get from being bumped on the street or coughing in the subway).

Gut reactions can be good, but they can be very dangerous as well - react too suddenly and you might end up saying something you'll regret. A better option would be to take an extra beat, and instead of reacting, responding instead. For social media, the gut reaction to a silly question on Facebook is to say 'check the about page, it's clearly all there', but a better response would be to carefully address the problem (and also make it more evident for future users).

The problem with twitter is that 90% of it is reactions (and trolls love it). Responses take more time and care, and if there was a way to implement it, it would be a much less toxic environment.

Attitude shapes everything - read more on Medium here.

Wednesday Updates

Things we're thinking about this week.


Stop trying to cheat the system. Hacks and tactics are all the rage because people are lazy and they want to do more by doing less. If you're super busy, overwhelmed and need to find efficiencies, that is OK. When you're doing it because you want to trick people into clicking something, that's not. Facebook just started closing down groups designed specifically to break algorithms on Instagram. Worry about creating value first, and increasing fan numbers second. IF you learn how to constantly create value, you'll never become a slave to the algorithm gods.


Enjoying the pleasures of getting things done. We're all busy people - finding the time to do little things (may seem little) and seeing small accomplishments go a long way. Often a 5-minute difference (rather than say zero-time spent) is all it takes to start seeing benefits (whether that is for fitness or social media strategy and planning).



A little positivity to kill the negativity

Photo by  Peter Hershey  on  Unsplash

Photo by Peter Hershey on Unsplash

Many things aren't nearly as difficult as they seem. First impressions can be very dangerous.

When it comes to a person's outlook - a negative one can ruin everything. Instead of seeing opportunity and chances to grow, they cower in fear and go for the safe, old ways. It can be a huge waste, not just in business but in overall life.

Working in a digital marketing agency (or even creative), you inevitably deal with some unreasonable nightmare clients - 'Need this in the next 10 mins!', 'What am I paying you for??' or 'No, just do it again but differently!' just to name a few. When you deal with these clients, it can be very demoralising, depressing and you may even consider running away forever. It's normal. But there's hope.

Positivity help keeps you sane - nightmare clients = work = food on the table.

It might not be easy, but it does often lead to exciting opportunities (in our case, it's digital marketing recruitment!).

Read more here.