Weekly Updates - Taking a Break

Things we’re thinking about this week:

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We’ve been away and we haven’t posted. Partly because we’ve been busy, partly because we’ve just plain let things slip. But although we haven’t been writing, we haven’t been spending a lot of time thinking about what to write, and why we write.

While most companies use a blog to improve their search rankings, we feel no need to do the same. The medium is for us, more internal than anything else. We’re not looking to get more clients with this blog, we want to use it to make sure our culture and ethos remain true to the day we started.

For most small companies, the only metric that matters is revenue. We look at things a little differently. Taking a break is a good example of this.

We take breaks not because we have to, but because we see the value in it. There’s a massive difference between taking a break (but staying connected) and taking a break (and switching everything off). We don’t stop thinking about things (it’s impossible to do so), but it’s highly encouraged.

Taking proper breaks (and not mandatory breaks), we believe, makes the time you spend working (when you actually work) much more efficient and effective. Doing other things (watching movies, fishing or even just eating interesting things) may lead to interesting connections - inspiration can come from anywhere.

Proper breaks lead to real breakthroughs.

Weekly Updates

Things we’re thinking about this week:

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In praise of mediocrity.

Perfection is overrated. Didn’t really realise until the article how badly it had infiltrated our hobbies. The time reserved for ourselves, for us to escape has become a place filled with fear and embarrassment.

People understand that hobbies are just that, hobbies. You’re not a professional, and nobody else is expecting perfection. So why do we worry about it so much? Why is being bad at something so bad?

It’s a strange world we live in right now.

Weekly Updates

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Downtime. The different between laying on the couch watching the same show for the 87th time, and reading a new book is monumental. It doesn’t matter if the book is any good, it broadens your mind. Downtime doesn’t mean you sit and become a vegetable (sure, there are times when it’s the only thing that you want to do and even makes sense to do), but it shouldn’t be the only option.

Downtime is for learning, embracing and perfecting a craft. It’s for moments when you need to get away from the core of your existence (really just a fancy way to say work). As long as you’re learning, you’re doing something right.

When too many days of doing nothing start piling on, it’s hard to snap back into the right frame of mind. Don’t let it overwhelm and take over you.

Weekly Updates

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Fate vs Timing. I don’t believe in fate, I don’t believe that things are destined to be (one way or another). However, I do believe in timing. Some things don’t work purely because of timing (not right now, we’re not ready yet, come back to us in a few months) - it’s not because your ideas are bad, it’s simply because the timing wasn’t aligned.

In the same sense, I don’t think things should be too forced. If something isn’t ready yet, it doesn’t mean that you force it to fit, it means you try again a little further down the line. You don’t have to take ‘NO’s personally, you just have to understand where they’re coming from, and why.

Good things don’t necessarily come easily, they shouldn’t be impossibly difficult either. In fact, if things don’t work out, just move on - you never know, it might result in a better opportunity/fit anyway.

Weekly Updates

Things we’re thinking about this week.

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Was fortunate enough to listen to Jessica Orkin speak at the CreativeMornings Summit - absolutely fascinating and definitely makes you think. Had a great (one-sided) discussion on the Asian perspective - there’s a lot that we can learn on both sides. However, there’s one thing that really sticks out - a sense of belonging.

At various points in everybody’s lives, we question what we’re doing with our lives - why do we do what we do, is there a point to it all? Recognising that there is more to life than a paycheque or family or even the weekend is tough. Finding a place of belonging is even harder (and when you think about it this way, begins to explain how people ‘fall’ for cults or scientology).

These ideas of belonging are constantly evolving (people change, priorities shift). It’s the overall belief that’s important, that you have to hold dearly - they have a massive impact on who you surround yourself with, who you work with and how your idea of purpose will be shaped.

Wednesday Updates

Things we're thinking about this week.

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Priorities

Doesn't matter what you're doing, it's easy to get stuck in the rabbit hole and bogged down doing things that aren't aligned with your overall mission (for example becoming a professional email responder). Usually, it's when you discover you don't have enough time in the day that you start realising that you're so far off the path that you're either burnt out or have a moment of clarity - time to prioritize properly.

What you'll often find is that you're doing things that you're really not interested in doing (and this can be because there might be revenue involved OR it was initially semi-related to your real interests). Whatever the case, being clear of your priorities really puts you in place for future success (and in some cases appearing 'luckier').

While it's important to 'just get started', it's important to also understand WHY you're doing something and constantly reminding yourself to stay on the right path (easier said than done). This can be said for anything, and in most cases here it's about marketing. Having a clear direction of what you're doing and why you're doing it allows you to be focused on addressing your issues (or customer's issues) and getting the results you're looking for (for example a brand's Instagram page that is scattered without themes or over-arching ideas versus one that is lasered focus on the brand's beliefs, values or mission).

If you do it right from the beginning, you won't be wasting time wondering at a later date what needs to change to make the impact you're looking for.