Things we’re thinking about this week:
All athletes (especially the top one) realise that they need coaches. Even though they might be at the top of their game and that their coach never 'made it', they see value in working with a coach. Why is this limited to athletes? What about business, or in our case, marketing?
Here are five reasons a (marketing) coach could help you.
1. You're doing OK - but you're not happy with OK
Coaching isn't limited to when you have a problem - they're incredibly useful no matter what stage you're in. If you've hit a plateau and believe you should be achieving a lot more, a coach could unlock things that you're not seeing. You're doing good, but you could be doing great.
2. You want to make more money
Yes, getting a coach means spending a bit of money, but what is the potential result of this cost? If a coach can put you in the path of 3x revenue, isn't the spend worth it? Isn't spending this money better than spending on marketing that isn't going anywhere? You could be looking at leaving easy money on the table, and nobody wants that.
3. You need an outside perspective
A fresh set of eyes can make all the difference - you might be missing what's right in front of you. There's a chance you might come to the same conclusions, but if instead of three weeks, you take one week - think about what you could achieve sooner.
4. You realise that you can only go so far
As much as you can learn everything, there's only so much you can do with your time. You can learn about marketing or niche operations, but it's much more cost/time effective to hire the right people. If you're working alone (or in a small team), it's better to focus on what's important (the product) and not get dragged down doing things that can help the business (marketing), but not your expertise.
5. Identify the real problems
A (good) coach can help with getting to the root of things. They can add value, not just by addressing the issues, but finding the underlying problems that need to be fixed first. Working on a business always feels like putting out fires left and right, when what you should be doing is finding the cause of the flames.
Not ready to work with a coach? How about a free 30 min consult to point you in the right direction?