Things we're thinking about this week.
People are hired and paid to do what they do best. Let them. This makes me laugh and cry at the same time. All day I hear about why companies don't need help with social or copywriting because they can just do it themselves. Ugh. It takes years to figure out what the little details are what makes good work work (often it's having a full stop, in this case, it's repeating a word twice).
Ryan Holiday with 28 lessons from master creators. I hate Ryan Holiday. He's effortlessly (probably not so effortlessly) understood his target audience and writes specifically for them. Every word he publishes, I can't help but be drawn into and read. Every single article or book. There is so much to learn.
Podcasts? The holy grail? In an effort to capture attention, it seems like podcasts have found their way into many people's daily ritual. It's perfect for the commute or mundane work (something 99% of the world deals with). The great thing now is that there's quality, creative content out there if you just search for it (Gimlet is a great place to start). I still believe that video is next, but it will still be 3-5 years before it dominates (still waiting for the tech to make it an easier consumed format).
Gaming the system. The system is obviously broken, and if a kid can game TripAdvisor (which I hate), then so can anyone else. It's an interesting way of looking at things, and a good case of playing towards an audience. Understanding algorithms help make stunts like this work. Also, TripAdvisor is terrible (did I mention that already?), someone needs to fix/make a better alternative.