Stop Chasing Shortcuts

The one thing that always works (and is worth doing):


The shortcuts that are magically supposed to help you with losing weight don’t often work. If they did work, it would be the standard.

Some shortcuts work but they usually come with a caveat (sometimes they even require more effort).

If you can’t afford to do something right, you probably can’t afford to do it all over again after you’ve realised that the shortcut was actually a mistake.


Everyone wants hacks because they can potentially save time. The issue in digital marketing is that they usually do more harm than good. For example, using bots to engage or get more followers on Instagram is quite common. But this usually results in poor engagement and fake followers, and because of the IG algorithms, this leads to a downward spiral that is near impossible to recover from.

This extends to choosing who to work with (for example, a marketing agency/consultancy), where to focus your time or even buying cheap furniture. It might be cheaper and faster (most of the time why we go for shortcuts) but ultimately be more expensive and more frustrating than doing it properly the first time.

Sorry, It's Going To Get A Whole Lot Harder

Nobody Said It Would Be Easy

If doing good work was easy, everyone would do it (why wouldn’t they?). If anyone could do the job that you’re doing, then someone else would be doing it (or someone else would be assigned to it). You’re doing what you’re supposed to be doing because you’re the only one that can do the thing you do, the way you do it.

Thankfully, you can do it. Right?

Woe Is Me

Take Responsibility

Imagine blaming the world for not blowing your nose for you. You let the snot dribble down and you do nothing but wait. Instead of reaching for a tissue, you wait for something to be done for you. We might expect this from toddlers, but adults? GTFO

Obstacles come in all shapes and sizes. You tackle them one at a time. More often than not you can deal with them yourself, but when you need help, you just have to ask for it.

Don’t blame the world wishing for a better hand. Just go ahead and deal with it. As much as you would like to believe that the world is against you, it really isn’t. Imagine if you stopped thinking about living in a perfect world (that doesn’t exist) - what could you do with all that free time? More Netflix, or change the world.

Being Honest

Honest (Constructive) Feedback

When was the last time you gave an honest answer when a waiter asked ‘ How is everything tonight?’ Do you give a generic answer hoping they will go away sooner, or do you actually tell them the truth (whether it was good or bad)? It’s completely understandable to want to get back to your meal (uninterrupted), but why do they even ask in the first place?

The waiter? He probably asks because he’s supposed to ask - he was told to do so because it’s a sign of quality. The owner/chef - they actually want to know the answer - if there’s a way they can improve their restaurant, they definitely want to know.

Like everything else, there’s real intention behind actions - however, they’re often lost. If you want the honest answer in your real life, you need to start being honest as well (treat people the way you want to be treated).

Fake Enthusiasm

We prefer to be more human

All tech events are all the same - presentations are filled with presenters presenting in a way they think they’re supposed to present. WHY? OK it’s pretty obvious, but anyway…

The fake enthusiasm you see everywhere (presentations, restaurants, department stores) is overwhelming. Worst of all, it’s achieving the opposite effect of what it’s supposed to do.

What happened to being more human? What’s wrong with showing a little humility? Why not just express things the way a normal person would?

Act the way you would always act, not because you think you’re supposed to act a certain way. Being human should ALWAYS be encouraged.