Give Me 6 Weeks

Project Timeline - 6 Weeks Is All I Need


There are tasks (that can be done within the day or over 2-3 days), and there are projects that can take a week or more. Large projects can be overwhelming (and let’s be honest, we would all just procrastinate the first few weeks).

Six weeks means - 1 week to figure out and research if the project is worth doing; 2 weeks to dive deep; 1 week to fix assumptions and make tweaks; 2 weeks to finish everything off.

If you can do it in under 6 weeks, you can take on a bigger challenge. If it needs more than 6 weeks, break down the project into manageable pieces.

Small victories and rewarding work keeps you going.


2 weeks is typically enough to figure out something is worth doing or not. 6 weeks allows you to figure out if your assumptions were made too quickly (it happens).

2 weeks in, and you’re only 4 weeks from reaching the finish line - challenging? Yes. Too daunting to continue? Probably not.

6 weeks isn’t even 2 months. You can work (honestly) through 6 weeks.


6 weeks is not a lot of time. If you need to get something done in 6 weeks, you have to move quickly.

6 weeks forces you to move. There’s no time to waste. Thankfully, if you mess up, it was just a 6 week project, you didn’t waste 3-4 months on a project that went no where.


6 weeks of work, and take a break! You did it, you accomplished something! Just as important as tackling a 6 week project, is taking a 1 week break after.

Work isn’t supposed to be a non-stop slog. 6 weeks make everything (even if you hate it) bearable and manageable.

Weekly Updates - Taking a Break

Things we’re thinking about this week:


We’ve been away and we haven’t posted. Partly because we’ve been busy, partly because we’ve just plain let things slip. But although we haven’t been writing, we haven’t been spending a lot of time thinking about what to write, and why we write.

While most companies use a blog to improve their search rankings, we feel no need to do the same. The medium is for us, more internal than anything else. We’re not looking to get more clients with this blog, we want to use it to make sure our culture and ethos remain true to the day we started.

For most small companies, the only metric that matters is revenue. We look at things a little differently. Taking a break is a good example of this.

We take breaks not because we have to, but because we see the value in it. There’s a massive difference between taking a break (but staying connected) and taking a break (and switching everything off). We don’t stop thinking about things (it’s impossible to do so), but it’s highly encouraged.

Taking proper breaks (and not mandatory breaks), we believe, makes the time you spend working (when you actually work) much more efficient and effective. Doing other things (watching movies, fishing or even just eating interesting things) may lead to interesting connections - inspiration can come from anywhere.

Proper breaks lead to real breakthroughs.

Weekly Updates

Things we're currently thinking about.


Calendar, time and priorities. This article really nails it for me, and there are a few (and some others) that I already do and definitely recommend for everybody.

  1. If someone cancels/reschedules twice, they don't think you're a priority. Move on to better things.
  2. Schedule time for yourself. Whether it's time to be creative, work outside your day-to-day or even just take a break. You need it, and more often than not you come back with fresh ideas. This means occasionally watching a movie in the middle of the day (the best time to do it).
  3. 45-minute meetings. 1 hour seems long, 30 minutes seems too short. The 45-minute session seem to be a good in between and helps to focus the meeting on the important stuff. No time for extra fluff. Also, my attention starts to drift around the 40-minute mark.


Wednesday Updates

Things we're thinking about this week.


MindfullnessDoing things because you're supposed to be doing things and not because want to do something is completely different. But it gets lost in thought all the time. There's precedent to do something, and ultimately it's what you do. You try and try and try to do things differently but you end up taking the easy way out and copy what you've always done in the past. It's not on purpose, but it's definitely easy. It's something that needs constant work, realising the intention of one's actions, but it will take time. Writing it down might help.

Wednesday Updates

Things we're thinking about this week:


Is there a point to college anymoreSomething I've been thinking about for a really long time. Seems like there are studies that show a lack of skill transfer from university to everyday life, which I find truly disturbing - how are people with science degrees not learning the scientific method and applying it to their life? It's always been tricky trying to separate learning from learning to pass an exam. Now it's key to figure out what proxies/better predictors we should be looking into instead to demonstrate skills and abilities.

A different approach to Instagram. I like this a lot. It's so incredibly difficult to stand out on social, you really need to do something special and make it worthwhile. If you don't have time to figure it out, you really should be spending your time doing something else (like improving your product or customer support). It's not difficult but this makes it a little more relatable.

Wednesday Updates

Things we're thinking about this week:


Do you have the grit needed?knowing you'll look like an idiot and doing it anyway - isn't that how everyone approaches everything? It's a strange feeling, the one where you fight knowing that there's an easier way out but you do it anyway because it just has to be done. Safe is good, and some people need it, but for others, it's much more important to deal with the issue head-on and understand why, regardless of the outcome, the journey itself can also be the reward.

Facebook is changing its algorithm again. Thank god. Yes everyone is panicking over the news, but some places are seeing the light as well. There's too much content out there, and most of it is terrible - if Facebook wants to stay relevant it needs to curate better, and that means showing less content than it currently does. Yes, if you're a content creator this can on the surface look like terrible news ('Facebook is a waste of time, blah blah blah). In reality, this helps everyone. Good stories that are worth sharing need to shine through, not the garbage that most companies produce. Make good work and it will always work. It will be hard, but if you're good at what you do, you're delighted at this news.