Things we’re thinking about this week:
There are too many companies/people that are doing the same thing. It’s boring.
Copying other people is, well, lazy. And yes, if you copy things that have proven to work, the risk becomes very small - but that also means the the chance of you breaking out becomes very small as well.
You don’t get rewarded for doing the same thing over and over. You can’t expect massive returns if you never risk anything. So why do so many people do it?