STORYTELLING

In today's world, in order to truly stand out from the competition you need to be able to tell stories that resonate and can emotionally connect with your audience. Digital marketing (and social media in particular) is all about creating extraodinary content. The following books are great if you are interested in learning the basics of telling a captivating story.

 

OPTIMISATION

Too many things to do and too little time to do them (managing a tonne of social media pages and creating content itself can be a real nightmare!). It happens to the best of us and it can often feel like you're in a hole that you're never going to get out of. But there's help of course! These books will show you different ways to optimise your life and get a bit more time for yourself (or tackle more things if that's what you're trying to do). Don't let the title of these books fool you, there are plenty of gems in them!

 

DISTRIBUTION

You have a great idea, but what's the point if nobody knows about it? You can throw up content on social media but that doesn't mean that sales are automatically going to come in! In order to succeed, you need awareness and distribution - great ideas often die, not because the idea wasn't solid, but because nobody knew that it existed. These books will give you insight in understand who your audience is and how to reach them.