Beginner Social Media Resources
Social media is constantly evolving (new platforms popping up, new algorithms, attention being shifted, among many others) - to become a social media expert you really need to consistently learn about the latest news, but where do you begin?
Here are a few resources that are awesome places to start. It's not an exhaustive list, but you have to start somewhere.
Social Media Size Cheatsheet
There's nothing worse that seeing images and videos not optimised for each platform - cut off logos, subject focus out of frame, it makes you look amateurish and negligent. Simply optimising your content for social media platforms can make you stand out from the wannabes.
Facebook isn't going anywhere soon. What most people don't realise is that Facebook produces a tonne of awesome content on how you can maximise the platform (and Instagram) both organically as well as through paid media. There's a lot to learn here, and you can take a course that makes you 'certified'.
Later - Instagram Blog
Later is a service that helps you schedule posts on Instagram (it's not bad), their blog is top notch - it covers a lot of details on optimal posting strategy and provides new ideas on a VERY regular basis. If you can stay on top of the game, you're going to stay ahead of your competition.
Beginner SEO Resources
While you probably don't need to become an expert in SEO, knowing the basics will at least put you ahead of your competition.
Here are a few great places to start.
MOZ - A Beginner's Guide to SEO
A monster guide to SEO. This could easily be a USD500 course (and it would be worth it), but it's all free! It's a comprehensive guide to SEO, with many insights into how it works and what it can do for your company. It's worth taking the time to read (and it's not TOO technical).
kissmetrics - SEO guide and blog
Not only a good introductory guide into SEO, but a consistently updated blog that's worth checking out as well. This guide isn't quite as comprehensive as the MOZ one above, but it's got links to many other free tools worth checking out as well.
Google AdWords - Keyword Planner
One of the most used tools in any SEO expert's toolkit, the Google AdWords Keyword Planner tool let's you plan out what keywords to use, and how often they're being searched. Plan correctly, write content accordingly and watch your rankings increase over time!